2016MPAcc联考英语:阅读理解系列精选解析(21)
4. Advertisers often use ambiguous language to ______.
A. promise excellent quality
B. cash in on grammatical errors
C. appeal to consumers' rational judgments
D. take advantage of consumers' imagination
5. The best title for the passage would be ______.
A. The Magic of "Like" in Advertising
B. The Promise of "Like" in Advertising
C. The Definition of "Like" in Advertising
D. The Application of "Like" in Advertising
答案:
1. A.细节题。由文章第一段第一段…Like gets you to ignore the product and concentrate on the claim the advertiser is making about it."呵知。"like"一词将观众的注意力集中到了广告词上。
2. A.细节题。从文章第一段倒数第三句"Remember,ads must be read exactly according to the dictionary definition of words."可见,作者认为观众应该根据字典的解释来看待广告词。
3. C.推理题。本题应从第二段推测,第二段主要意思是广告怎样使你沉浸在美好的想象中,且从文章的用词(pleasant,romantic.……)我们可知,所产生的联想都是与精神和情绪有关的。
4. D.推理题。题于为"广告商通常使用暖昧、不明确的语言来…",本文说的是广告词使观众产生联想,与此有关的选项是D.
5. D.主旨题。文章主要说的是"像"一词在广告词中的应用,B,C与文意无关…且从作者的语气我们可以判断作者对广告商的这种做法是持反对态度的,从而排除A.故选D.